Bento vs SendMails

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

SendMails

See full pricing history

USD · US · source: sendmails.io

Plan	Pricing	Charged by	Offer type
Basic	USD 50 monthly $50/month	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 80 monthly $80/month	Flat · per month	Standalone · Fixed
Unlimited	USD 100 monthly $100/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

SendMails

Basic

Plan card 50,000 subscribers: Included
Plan card Unlimited email campaigns: Included
Plan card Unlimited workflow automations: Included
Plan card Unlimited lead-capture popups: Included

Pro

Plan card 250,000 subscribers: Included
Plan card Unlimited segmentation: Included
Plan card Email validation integration: Included
Plan card API integrations: Included

Unlimited

Plan card Unlimited subscribers: Included
Plan card Unlimited email campaigns: Included
Plan card Unlimited workflow automations: Included
Plan card Outgoing webhooks: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

SendMails

August 27, 2026 Source
- Basic: USD 50 monthly
- Pro: USD 80 monthly
- Unlimited: USD 100 monthly