Bento vs Seguno

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

Seguno

See full pricing history

USD · US · source: www.seguno.com

Plan	Pricing	Charged by	Offer type
Starter	Free Free for up to 250 subscribers	Usage · per stated usage allowance	Standalone · Free
Standard Highlighted	USD 35 monthly $35/month for up to 2,500 subscribers	Usage · per stated usage allowance	Standalone · Fixed
Professional	USD 215 monthly $215/month for up to 25,000 subscribers	Usage · per stated usage allowance	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

Seguno

Starter

Plan card 250 subscribers: Included
Plan card Email marketing: Included
Plan card Shopify integration: Included
Plan card Starter campaigns: Included

Standard

Plan card 2,500 subscribers: Included
Plan card Unlimited sending: Included
Plan card Popups and reviews: Included
Plan card Email automation: Included

Professional

Plan card 25,000 subscribers: Included
Plan card One-on-one onboarding: Included
Plan card Deliverability audit: Included
Plan card Priority support: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

Seguno

August 27, 2026 Source
- Starter: Free
- Standard: USD 35 monthly
- Professional: USD 215 monthly