Bento vs Mailsoftly

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

Mailsoftly

See full pricing history

USD · US · source: mailsoftly.com

Plan	Pricing	Charged by	Offer type
Free	Free $0f	Flat	Standalone · Free
Basic	USD 49 / month with annual commitment $49 · billed yearly	Flat	Standalone · Fixed
Premium	USD 199 / month with annual commitment $199 · billed yearly	Flat	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

Mailsoftly

Free

Highlights Contact management: Included
Highlights Email templates: Included
Highlights Contact segmentation: Included
Highlights Open & click reporting: Included
Highlights Limited reports: Included

Basic

Highlights Import / export contacts: Included
Highlights Notes & follow-up activities: Included
Highlights Basic email scheduling: Included
Highlights Tag management: Included
Highlights Remove Mailsoftly branding: Included
Highlights Forms & landing pages: Included
Highlights 1 domain authentication: Included
Highlights 24/7 system support: Included

Premium

Highlights Behavioral targeting: Included
Highlights Advanced personalization: Included
Highlights Advanced segmentation: Included
Highlights Dedicated IP pools: Included
Highlights Newsletter planner: Included
Highlights API access & webhooks: Included
Highlights Advanced automation: Included
Highlights Generative AI: Included
Highlights Video conference support: Included
Highlights Multi-domain management: Included
Highlights 4 onboarding sessions*: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

Mailsoftly

August 27, 2026 Source
- Free: Free
- Basic: USD 49 / month with annual commitment
- Premium: USD 199 / month with annual commitment