Bento vs iContact

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

iContact

See full pricing history

USD · US · source: www.icontact.com

Plan	Pricing	Charged by	Offer type
Standard	USD 9 monthly · USD 7.67 / month with annual commitment $9/month or $92/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed
Premium Highlighted	USD 16 monthly · USD 13.58 / month with annual commitment $16/month or $163/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed
Ultimate	USD 24 monthly · USD 20.42 / month with annual commitment $24/month or $245/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

iContact

Standard

Plan card 500 contacts: Included
Plan card Email templates: Included
Plan card Landing pages: Included
Plan card Automations: Included

Premium

Plan card Unlimited users: Included
Plan card Social posting: Included
Plan card AI content assistant: Included
Plan card Drag-and-drop editor: Included

Ultimate

Plan card Email verification: Included
Plan card Dynamic content: Included
Plan card AI templates and images: Included
Plan card Premium features: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

iContact

August 27, 2026 Source
- Standard: USD 9 monthly · USD 7.67 / month with annual commitment
- Premium: USD 16 monthly · USD 13.58 / month with annual commitment
- Ultimate: USD 24 monthly · USD 20.42 / month with annual commitment