Bento vs GMass

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

GMass

See full pricing history

EUR · US · source: www.gmass.co

Plan	Pricing	Charged by	Offer type
Standard — Individual Monthly	EUR 26 monthly · EUR 17 / month with annual commitment € 17 / month €215 paid annually	Flat · month	Standalone · Fixed
Premium — Individual Monthly Highlighted	EUR 35 monthly · EUR 25 / month with annual commitment € 25 / month €305 paid annually	Flat · month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

GMass

Standard — Individual Monthly

Highlights Works inside Gmail: ✓

Included
Highlights Send unlimited emails!*: ✓

Included
Highlights Unlimited contacts: ✓

Included
Highlights Unlimited campaigns: ✓

Included
Highlights Mail merge personalization: ✓

Included
Highlights Free email address verification: ✓

Included
Highlights Custom tracking links w/SSL: ✓

Included
Highlights Spam Solver: ✓

Included
Highlights Sequences and follow-ups: ✓

Included
Highlights API access (+Zapier): ×

Excluded
Highlights A/B testing: ×

Excluded
Highlights Triggered Emails: ×

Excluded
Highlights Inbox Rotation (MultiSend): ×

Excluded
Highlights High-priority support: ×

Excluded
Highlights Email support: ✓

Included
Highlights Hundreds of other features: ✓

Included

Premium — Individual Monthly

Highlights Works inside Gmail: ✓

Included
Highlights Send unlimited emails!*: ✓

Included
Highlights Unlimited contacts: ✓

Included
Highlights Unlimited campaigns: ✓

Included
Highlights Mail merge personalization: ✓

Included
Highlights Free email address verification: ✓

Included
Highlights Custom tracking links w/SSL: ✓

Included
Highlights Spam Solver: ✓

Included
Highlights Sequences and follow-ups: ✓

Included
Highlights API access (+Zapier): ✓

Included
Highlights A/B testing: ✓

Included
Highlights Triggered Emails: ✓

Included
Highlights Inbox Rotation (MultiSend): ✓

Included
Highlights High-priority support: ×

Excluded
Highlights Email support: ✓

Included
Highlights Hundreds of other features: ✓

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

GMass

August 27, 2026 Source
- Standard — Individual Monthly: EUR 26 monthly · EUR 17 / month with annual commitment
- Premium — Individual Monthly: EUR 35 monthly · EUR 25 / month with annual commitment