Bento vs Freshmarketer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

Freshmarketer

See full pricing history

USD · US · source: www.freshworks.com

Plan	Pricing	Charged by	Offer type
Free	Free $0/month billed annually	Flat · per month	Standalone · Free
Enterprise Highlighted	USD 15 / month with annual commitment $15/month billed annually for 500 marketing contacts	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

Freshmarketer

Free

Plan card Marketing contacts: 100

Included
Plan card Email sends: 500/month

Included
Plan card Basic segmentation: Included

Enterprise

Plan card AI campaign assistant: Included
Plan card Advanced segmentation: Included
Plan card Transactional emails: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

Freshmarketer

August 27, 2026 Source
- Free: Free
- Enterprise: USD 15 / month with annual commitment