Benchmark Email vs Bento

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Benchmark Email

See full pricing history

USD · US · source: www.benchmarkemail.com

Plan	Pricing	Charged by	Offer type
Free	Free Includes 500 contacts. $0 /mo	Flat	Standalone · Free
Pro Highlighted	USD 19 monthly · USD 16 / month with annual commitment $19/mo $16 /mo	Unit · Number of contacts	Standalone · Starting at
Enterprise	Contact sales Have more than 100,000 contacts? Talk our team to customize your plan. Contact sales for pricing	Unit · contacts	Standalone · Contact sales

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Benchmark Email

Free

Highlights Contacts: Up to 500

Included
Highlights Email Sends: Up to 2,500 per month

Included
Highlights Users: 1 user max

Included
Highlights Domains: 1 domain max

Included
Highlights API: 2 Keys

Included
Highlights List Verification: Validate 1 list up to plan size

Included

Pro

Highlights Contacts: 1,000 - 100,000

Included
Highlights Email Sends: 10× contact limit

Included
Highlights Users: 1 user included. Add more for $15/mo. per user.

Included
Highlights Domains: 10 domains max

Included
Highlights API: 10 Keys

Included

Enterprise

Highlights Contacts: More than 100,000

Included
Highlights Premium email marketing support: Included
Highlights Customized for large senders: Included

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Benchmark Email

September 21, 2026
Official pricing page
- Free: Free
- Pro: USD 19 monthly · USD 16 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Free: Free
- Pro Plan: USD 27 monthly
- Enterprise: Contact sales

Bento

August 27, 2026
Official pricing page
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment