beehiiv vs Plunk: pricing, plans, and features

Plan	Pricing	Charged by	Offer type
Launch — default	Free $0 per month	Flat	Standalone · Free
Scale — default Highlighted	USD 43 monthly · USD 43.08 / month with annual commitment $43 per month $517 billed annually	Flat · $43 per month, $517 billed annually	Standalone · Fixed
Max — default	USD 96 monthly · USD 95.92 / month with annual commitment $96 per month $1,151 billed annually	Flat · $96 per month, $1,151 billed annually	Standalone · Fixed

Plan	Pricing	Charged by	Offer type
Free — Free	Free Free forever 1,000 emails per month	Flat · 1,000 emails / mo	Standalone · Free
Paid — Pay as you grow Highlighted	$0.001 per email $0.001 per email	Usage · $0.001 per email	Standalone · Usage based

beehiiv

Launch — default

Highlights Subscribers Limit: Up to 2,500 subscribers

Included
Highlights Email Sends: Unlimited

Included
Highlights Newsletters, Website, and Podcast: Included
Highlights Campaign Analytics: Included
Highlights Recommendation Network: Included
Highlights Optimized Deliverability: Included
Highlights Custom Domains: Included
Highlights Link-in-Bio: Included
Highlights AI Website Builder: Included
Highlights API Access (excluding Send API): Included
Highlights beehiiv MCP (Read Access): Included
Highlights beehiiv Agent (Read Access): Included

Scale — default

Highlights Subscribers Limit: 100,000 Subscribers

Included
Highlights Email Sends: Unlimited

Included
Highlights Newsletters, Website, and Podcast: Included
Highlights Campaign Analytics: Included
Highlights Recommendation Network: Included
Highlights Optimized Deliverability: Included
Highlights Custom Domains: Included
Highlights Link-in-Bio: Included
Highlights AI Website Builder: Included
Highlights API Access (excluding Send API): Included
Highlights beehiiv MCP (Write Access): Included
Highlights beehiiv Agent (Write Access): Included
Highlights Ad Network: Included
Highlights Recommendations: Included
Highlights 0% Take Rate on Paid Subscriptions: Included
Highlights Digital Products: Included
Highlights Community: Included
Highlights New Email Automations: Included
Highlights Surveys & Polls: Included
Highlights Advanced Website Analytics: Included
Highlights Webhooks: Included
Highlights Teams (3 Seats): Included
Highlights Slack Community Access: Included
Highlights Human Support: Included

Max — default

Highlights Subscribers Limit: 100,000 Subscribers

Included
Highlights Email Sends: Unlimited

Included
Highlights Newsletters, Website, and Podcast: Included
Highlights Campaign Analytics: Included
Highlights Recommendation Network: Included
Highlights Optimized Deliverability: Included
Highlights Custom Domains: Included
Highlights Link-in-Bio: Included
Highlights AI Website Builder: Included
Highlights API Access (excluding Send API): Included
Highlights beehiiv MCP (Write Access): Included
Highlights beehiiv Agent (Write Access): Included
Highlights Ad Network: Included
Highlights Recommendations: Included
Highlights 0% Take Rate on Paid Subscriptions: Included
Highlights Digital Products: Included
Highlights Community: Included
Highlights New Email Automations: Included
Highlights Surveys & Polls: Included
Highlights Advanced Website Analytics: Included
Highlights Webhooks: Included
Highlights Teams (Unlimited Seats): Included
Highlights Slack Community Access: Included
Highlights Human Support: Included
Highlights Remove beehiiv Branding: Included
Highlights Sponsorship Storefront: Included
Highlights Audio Newsletters: Included
Highlights Digital Products (Appointments): Included
Highlights RSS to Send: Included
Highlights Up to 10 Publications: Included
Highlights Priority Human Support: Included
Highlights Getty Image Credits (3): Included
Highlights Dynamic Content: Included
Highlights AI Bot Control: Included
Highlights Send API: Included
Highlights Group Subscriptions: Included
Highlights Click-Triggered Automations: Included

Plunk

Free — Free

Highlights Emails per month: 1,000 emails

Included
Highlights Credit card required: No

Included
Highlights Transactional emails: Included
Highlights Workflow automation: Included
Highlights Campaign broadcasts: Included
Highlights Custom domains: Included
Highlights Click & open tracking: Included
Highlights Unlimited contacts: Included
Highlights Plunk branding on emails: Included

Paid — Pay as you grow

Highlights Emails per month: Unlimited emails

Included
Highlights Plunk branding on emails: No

Excluded
Highlights Monthly spend cap: Yes

Included

beehiiv vs Plunk

beehiiv

Plunk

What each plan includes

beehiiv

Launch — default

Scale — default

Max — default

Plunk

Free — Free

Paid — Pay as you grow

How their prices changed

beehiiv

Plunk