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B12 vs Unbounce

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: www.b12.io

Plan Pricing Charged by Offer type
Free
Free

$0/month

Flat · per month Standalone · Free
Website Highlighted
USD 49 monthly

$49/month; temporary $1/month for first 3 months omitted

Flat · per month Standalone · Fixed
Website + Client Engagement
USD 78 monthly

$78/month; temporary $1/month for first 3 months omitted

Flat · per month Standalone · Fixed

USD · US · source: unbounce.com

Plan Pricing Charged by Offer type
Starter
USD 29 monthly · USD 22 / month with annual commitment

$29/month or $22/month billed annually

Flat · published offer Standalone · Fixed
Build
USD 99 monthly · USD 74 / month with annual commitment

$99/month or $74/month billed annually

Flat · published offer Standalone · Fixed
Experiment Highlighted
USD 149 monthly · USD 112 / month with annual commitment

$149/month or $112/month billed annually

Flat · published offer Standalone · Fixed
Optimize
USD 249 monthly · USD 187 / month with annual commitment

$249/month or $187/month billed annually

Flat · published offer Standalone · Fixed
Concierge
Contact sales

Let's talk

Flat · published offer Standalone · Contact sales
Agency
Contact sales

Let's talk

Flat · published offer Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

B12

Free

Plan card

B12 subdomain

Included

Plan card

AI credits

5 daily, maximum 30/month

Included

Plan card

Visual editor with AI chat

Included

Website

Plan card

AI credits

200/month

Included

Plan card

Launched projects

Up to 20

Included

Plan card

Traffic analytics

Included

Website + Client Engagement

Plan card

AI credits

300/month

Included

Plan card

Launched projects

Up to 30

Included

Plan card

Client intake and email marketing

Included

Unbounce

Starter

Plan card

Landing pages

5

Limited

Plan card

Traffic

Up to 500

Limited

Plan card

Users

1

Limited

Build

Plan card

Landing pages

Unlimited

Limited

Plan card

Popups and sticky bars

2

Limited

Plan card

Root domains

1

Limited

Experiment

Plan card

A/B testing

Unlimited

Limited

Plan card

Traffic

Up to 30,000

Limited

Plan card

Users

3

Limited

Optimize

Plan card

AI optimization

0

Limited

Plan card

Conversion insights

1

Limited

Plan card

Higher usage limits

2

Limited

Concierge

Plan card

Custom usage

0

Limited

Plan card

Dedicated services

1

Limited

Plan card

Enterprise support

2

Limited

Agency

Plan card

Agency scale

0

Limited

Plan card

Multiple clients

1

Limited

Plan card

Custom support

2

Limited

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

B12

  1. Source
    • Free: Free
    • Website: USD 49 monthly
    • Website + Client Engagement: USD 78 monthly

Unbounce

  1. Source
    • Starter: USD 29 monthly · USD 22 / month with annual commitment
    • Build: USD 99 monthly · USD 74 / month with annual commitment
    • Experiment: USD 149 monthly · USD 112 / month with annual commitment
    • Optimize: USD 249 monthly · USD 187 / month with annual commitment
    • Concierge: Contact sales
    • Agency: Contact sales