B12 vs Leadpages

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

B12

See full pricing history

USD · US · source: www.b12.io

Plan	Pricing	Charged by	Offer type
Free	Free $0/month	Flat · per month	Standalone · Free
Website Highlighted	USD 49 monthly $49/month; temporary $1/month for first 3 months omitted	Flat · per month	Standalone · Fixed
Website + Client Engagement	USD 78 monthly $78/month; temporary $1/month for first 3 months omitted	Flat · per month	Standalone · Fixed

Leadpages

See full pricing history

EUR · US · source: leadpages.com

Plan	Pricing	Charged by	Offer type
Starter — HTML Pub	EUR 10 monthly · EUR 8 / month with annual commitment €10 /mo Start 7-Day Free Trial	Flat · per month	Standalone · Fixed
Pro — HTML Pub Highlighted	EUR 29 monthly · EUR 23.2 / month with annual commitment €29 /mo Start 7-Day Free Trial	Flat · per month	Standalone · Fixed
Business — HTML Pub	EUR 49 monthly · EUR 39.2 / month with annual commitment €49 /mo Start 7-Day Free Trial	Flat · per month	Standalone · Fixed
Grow — Leadpages	EUR 115 monthly · EUR 92 / month with annual commitment €115 /mo Start 7-Day Free Trial	Flat · per month	Standalone · Fixed
Optimize — Leadpages	EUR 229 monthly · EUR 183.2 / month with annual commitment €229 /mo Start 7-Day Free Trial	Flat · per month	Standalone · Fixed
Scale — Leadpages	EUR 399 monthly · EUR 319.2 / month with annual commitment €399 /mo Start 7-Day Free Trial	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

B12

Free

Plan card B12 subdomain: Included
Plan card AI credits: 5 daily, maximum 30/month

Included
Plan card Visual editor with AI chat: Included

Website

Plan card AI credits: 200/month

Included
Plan card Launched projects: Up to 20

Included
Plan card Traffic analytics: Included

Website + Client Engagement

Plan card AI credits: 300/month

Included
Plan card Launched projects: Up to 30

Included
Plan card Client intake and email marketing: Included

Leadpages

Starter — HTML Pub

Pages + Publishing Pages: 5 pages

Included
Pages + Publishing Custom domains: 1 custom domain

Included
AI & Credits AI credits / month: 4K AI credits/mo

Included

Pro — HTML Pub

Pages + Publishing Pages: 25 pages

Included
Pages + Publishing Custom domains: 1 custom domain + SSL

Included
Pages + Publishing API access: Included
Pages + Publishing Storage: 5 GB storage

Included
Pages + Publishing Blogs: 1 blog

Included
Pages + Publishing Analytics retention: 90-day analytics

Included
AI & Credits AI credits / month: 12K AI credits/mo

Included

Business — HTML Pub

Pages + Publishing Pages: 50 pages

Included
Pages + Publishing Custom domains: 2 custom domains + SSL

Included
Pages + Publishing Blogs: 2 blogs

Included
Pages + Publishing Analytics retention: 12-month analytics retention

Included
AI & Credits AI credits / month: 20K AI credits/mo

Included

Grow — Leadpages

Pages + Publishing Pages: Unlimited pages

Included
Pages + Publishing Custom domains: 4 custom domains + SSL

Included
Optimization + CRO A/B testing: Included
Pages + Publishing Traffic: Unlimited traffic

Included
Lead Intelligence Lead enrichment: 2,000 IP/mo

Included
AI & Credits AI credits / month: 40,000

Included
Analytics + Data Analytics retention: 12 months

Included

Optimize — Leadpages

Pages + Publishing Pages: Unlimited pages

Included
Pages + Publishing Custom domains: 6 custom domains + SSL

Included
Optimization + CRO A/B testing: Included
Optimization + CRO Smart Traffic: Included
Optimization + CRO Heatmaps: Included
Optimization + CRO Auto-personalization: Included
Lead Intelligence Lead enrichment: 5,000 IP/mo

Included
AI & Credits AI credits / month: 80,000

Included
Analytics + Data Analytics retention: 24 months

Included

Scale — Leadpages

Pages + Publishing Pages: Unlimited pages

Included
Pages + Publishing Custom domains: 10 custom domains + SSL

Included
Optimization + CRO A/B testing: Included
Optimization + CRO Full auto-optimization loop: Included
Lead Intelligence Lead enrichment: 10,000 IP/mo

Included
AI & Credits AI credits / month: 160,000

Included
Analytics + Data Analytics retention: 36 months

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

B12

August 27, 2026 Source
- Free: Free
- Website: USD 49 monthly
- Website + Client Engagement: USD 78 monthly

Leadpages

August 27, 2026 Source
- Starter — HTML Pub: EUR 10 monthly · EUR 8 / month with annual commitment
- Pro — HTML Pub: EUR 29 monthly · EUR 23.2 / month with annual commitment
- Business — HTML Pub: EUR 49 monthly · EUR 39.2 / month with annual commitment
- Grow — Leadpages: EUR 115 monthly · EUR 92 / month with annual commitment
- Optimize — Leadpages: EUR 229 monthly · EUR 183.2 / month with annual commitment
- Scale — Leadpages: EUR 399 monthly · EUR 319.2 / month with annual commitment