B12 vs Format

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

B12

See full pricing history

USD · US · source: www.b12.io

Plan	Pricing	Charged by	Offer type
Free	Free $0/month	Flat · per month	Standalone · Free
Website Highlighted	USD 49 monthly $49/month; temporary $1/month for first 3 months omitted	Flat · per month	Standalone · Fixed
Website + Client Engagement	USD 78 monthly $78/month; temporary $1/month for first 3 months omitted	Flat · per month	Standalone · Fixed

Format

See full pricing history

USD · US · source: www.format.com

Plan	Pricing	Charged by	Offer type
Basic	USD 14 monthly · USD 10 / month with annual commitment $14/month or $10/month billed annually	Flat · published offer	Standalone · Fixed
Pro Highlighted	USD 24 monthly · USD 12 / month with annual commitment $24/month or $12/month billed annually	Flat · published offer	Standalone · Fixed
Pro Plus	USD 36 monthly · USD 15 / month with annual commitment $36/month or $15/month billed annually	Flat · published offer	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

B12

Free

Plan card B12 subdomain: Included
Plan card AI credits: 5 daily, maximum 30/month

Included
Plan card Visual editor with AI chat: Included

Website

Plan card AI credits: 200/month

Included
Plan card Launched projects: Up to 20

Included
Plan card Traffic analytics: Included

Website + Client Engagement

Plan card AI credits: 300/month

Included
Plan card Launched projects: Up to 30

Included
Plan card Client intake and email marketing: Included

Format

Basic

Plan card Website pages: 10

Limited
Plan card High-resolution images: 70

Limited
Plan card Client galleries: 10

Limited

Pro

Plan card Unlimited website pages: 0

Limited
Plan card High-resolution images: 1,500

Limited
Plan card Image storage: 100 GB

Limited

Pro Plus

Plan card Unlimited high-resolution images: 0

Limited
Plan card Image storage: 1 TB

Limited
Plan card Client galleries: 250

Limited

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

B12

August 27, 2026 Source
- Free: Free
- Website: USD 49 monthly
- Website + Client Engagement: USD 78 monthly

Format

August 27, 2026 Source
- Basic: USD 14 monthly · USD 10 / month with annual commitment
- Pro: USD 24 monthly · USD 12 / month with annual commitment
- Pro Plus: USD 36 monthly · USD 15 / month with annual commitment