Aurelius vs PlaybookUX

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Aurelius

See full pricing history

USD · US · source: www.aureliuslab.com

Plan	Pricing	Charged by	Offer type
Professional	USD 49 / month with annual commitment ProfessionalSolo & Agency Researches$49per month, billed yearlyTry free for 30 daysor buy Aurelius nowIncludesProjectsOrganize all your research activities into projectsNotesCollect notes, observations and data from all your research effortsTagsAdd tags to not	Flat · per month	Standalone · Fixed
Premium	USD 199 / month with annual commitment PremiumIn-House UX & Product Teams$199per month, billed yearlyTry free for 30 daysor buy Aurelius nowIncludes all Pro features, +RecommendationsGo beyond findings and create recommendations from your research with linked key insights to support your recommenda	Flat · per month	Standalone · Fixed

PlaybookUX

See full pricing history

USD · US · source: www.playbookux.com

Plan	Pricing	Charged by	Offer type
Scale	USD 450 / month with annual commitment $5,400/year	Flat · per year	Standalone · Fixed
Pro Highlighted	USD 733.33 / month with annual commitment $8,800/year	Flat · per year	Standalone · Fixed
Enterprise	Contact sales Contact sales	Flat · custom volume pricing	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Aurelius

Professional

Plan card ProjectsOrganize all your research activities into projects: Included
Plan card NotesCollect notes, observations and data from all your research efforts: Included
Plan card TagsAdd tags to notes, documents, key insights and more: Included
Plan card DocumentsUpload pictures, audio, videos and more: Included
Plan card Key InsightsCreate findings or nuggets of what you learned from research: Included
Plan card Automatic Report BuilderAutomatically create a research report on every project: Included
Plan card TranscriptionsTranscribe audio and video files in over 180 different languages: Included
Plan card ChartsVisualizations of your research data and themes: Included
Plan card Clips & Highlight ReelsQuickly capture key moments from research recordings and create highlight reels to share important themes and tell a story.: Included
Plan card Analysis BoardDrag and drop notes, capture themes create affinity diagrams: Included
Plan card AI AssistAutomatically generate a summary paragraph and key themes: Included

Premium

Plan card RecommendationsGo beyond findings and create recommendations from your research with linked key insights to support your recommendations: Included
Plan card Universal SearchFind anything across all your projects by keywords, tags or both: Included
Plan card CollectionsGroup and organize research across projects easily: Included
Plan card Zapier IntegrationSend key insights and recommendations from your research to 3000+ tool automatically: Included
Plan card All Recommendations ViewView every recommendation from every project quickly in one place: Included
Plan card All Tags ViewSearch, analyze and view tags across all your studies at once: Included
Plan card All Insights ViewQuickly see every research insight in one place: Included
Plan card Magic UploadUpload a document and create notes automatically in Aurelius like magic: Included
Plan card AI AssistAutomatically generate a summary paragraph and key themes across multiple data sets (coming soon): Included

PlaybookUX

Scale

Plan card Expanded research access: Included
Platform PlaybookUX participant panel: Included
Platform Research methods and repository features: Included
Workflow Unlimited seats: Included

Pro

Plan card Expanded research access: Included
Platform PlaybookUX participant panel: Included
Platform Research methods, repository and AI features: Included
Workflow Unlimited seats: Included

Enterprise

Plan card Volume pricing and contracts: Included
Platform SSO and SAML: Included
Platform Dedicated customer success and custom onboarding: Included
Workflow Invoice payments: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Aurelius

August 27, 2026 Source
- Professional: USD 49 / month with annual commitment
- Premium: USD 199 / month with annual commitment

PlaybookUX

August 27, 2026 Source
- Scale: USD 450 / month with annual commitment
- Pro: USD 733.33 / month with annual commitment
- Enterprise: Contact sales