Attribution vs Pendo

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Attribution

See full pricing history

USD · US · source: www.attributionapp.com

Plan	Pricing	Charged by	Offer type
Shopify	USD 199 monthly $199/month	Flat · published subscription	Standalone · Fixed
Pro Highlighted	USD 399 monthly $399/month for up to 10,000 monthly tracked website visitors	Flat · published subscription	Standalone · Fixed
Custom	Contact sales Tailored pricing	Flat · published subscription	Standalone · Contact sales

Pendo

See full pricing history

USD · US · source: www.pendo.io

Plan	Pricing	Charged by	Offer type
Free	Free Free forever	Flat · published subscription	Standalone · Free
Base	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Core	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Ultimate	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Attribution

Shopify

Official plan card Primary integration: Shopify

Limited
Official plan card Attribution models: 5

Limited
Official plan card Email support: Included

Pro

Official plan card Tracked visitors: 10,000/month

Limited
Official plan card Primary integration: HubSpot, Twilio Segment, or Salesforce

Limited
Official plan card Attribution models: 5

Limited

Custom

Official plan card Tracked visitors: Custom

Limited
Official plan card Integrations and API: Custom

Limited
Official plan card Support tier: Custom

Limited

Pendo

Free

Official plan card Monthly active users: Up to 500

Limited
Official plan card Web and mobile app keys: Unlimited

Limited
Official plan card Product analytics and in-app guides: Included

Base

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics: Included
Official plan card In-app guides: Included

Core

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics and guides: Included
Official plan card Session replay: Included

Ultimate

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics, guides, and replay: Included
Official plan card Sentiment and journey orchestration: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Attribution

August 27, 2026 Source
- Shopify: USD 199 monthly
- Pro: USD 399 monthly
- Custom: Contact sales

Pendo

August 27, 2026 Source
- Free: Free
- Base: Contact sales
- Core: Contact sales
- Ultimate: Contact sales