Amazon Cognito vs Zoho Directory

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Amazon Cognito

See full pricing history

USD · US · source: aws.amazon.com

Plan	Pricing	Charged by	Offer type
Lite	USD 0.0055 monthly $0.0055 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Essentials	USD 0.015 monthly $0.015 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Plus	USD 0.02 monthly $0.020 per monthly active user	Usage · per monthly active user	Standalone · Usage based

Zoho Directory

See full pricing history

USD · US · source: www.zoho.com

Plan	Pricing	Charged by	Offer type
Free	Free Free for 10 users	Seat · free for 10 users	Standalone · Free

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Amazon Cognito

Lite

Plan card Free tier: 10,000 MAU

Included
Plan card Password authentication: Included
Plan card Social identity providers: Included

Essentials

Plan card Free tier: 10,000 MAU

Included
Plan card Managed login: Included
Plan card Passwordless authentication: Included

Plus

Plan card Advanced security features: Included
Plan card Threat protection: Included
Plan card Higher-security user pools: Included

Zoho Directory

Free

Plan card 10 users: Included
Plan card SSO for 3 apps: Included
Plan card 2 directory stores: Included
Plan card Cloud LDAP and RADIUS for 10 users: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Amazon Cognito

August 27, 2026 Source
- Lite: USD 0.0055 monthly
- Essentials: USD 0.015 monthly
- Plus: USD 0.02 monthly

Zoho Directory

August 27, 2026 Source
- Free: Free