Amazon Cognito vs Rublon

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Amazon Cognito

See full pricing history

USD · US · source: aws.amazon.com

Plan	Pricing	Charged by	Offer type
Lite	USD 0.0055 monthly $0.0055 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Essentials	USD 0.015 monthly $0.015 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Plus	USD 0.02 monthly $0.020 per monthly active user	Usage · per monthly active user	Standalone · Usage based

Rublon

See full pricing history

USD · US · source: rublon.com

Plan	Pricing	Charged by	Offer type
Free	Free Free for 1 user	Seat · free for 1 protected user	Standalone · Free
Business Highlighted	USD 2 monthly 2 USD/user/month, minimum 15 licenses	Seat · per user per month; 15-license minimum	Standalone · Fixed
Enterprise	USD 4 monthly 4 USD/user/month, minimum 300 licenses	Seat · per user per month; 300-license minimum	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Amazon Cognito

Lite

Plan card Free tier: 10,000 MAU

Included
Plan card Password authentication: Included
Plan card Social identity providers: Included

Essentials

Plan card Free tier: 10,000 MAU

Included
Plan card Managed login: Included
Plan card Passwordless authentication: Included

Plus

Plan card Advanced security features: Included
Plan card Threat protection: Included
Plan card Higher-security user pools: Included

Rublon

Free

Plan card 1 protected user: Included
Plan card Unlimited application integrations: Included
Plan card SSO portal: Included
Plan card Mobile push and FIDO: Included

Business

Plan card Unlimited protected users: Included
Plan card Access policies: Included
Plan card Authentication logs: Included
Plan card Email support: Included

Enterprise

Plan card All features: Included
Plan card Unlimited integrations: Included
Plan card Email support: Included
Plan card Optional phone support: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Amazon Cognito

August 27, 2026 Source
- Lite: USD 0.0055 monthly
- Essentials: USD 0.015 monthly
- Plus: USD 0.02 monthly

Rublon

August 27, 2026 Source
- Free: Free
- Business: USD 2 monthly
- Enterprise: USD 4 monthly