Amazon Cognito vs Microsoft Entra ID

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Amazon Cognito

See full pricing history

USD · US · source: aws.amazon.com

Plan	Pricing	Charged by	Offer type
Lite	USD 0.0055 monthly $0.0055 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Essentials	USD 0.015 monthly $0.015 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Plus	USD 0.02 monthly $0.020 per monthly active user	Usage · per monthly active user	Standalone · Usage based

Microsoft Entra ID

See full pricing history

USD · US · source: www.microsoft.com

Plan	Pricing	Charged by	Offer type
Microsoft Entra ID Free	Free Microsoft Entra ID Free is included with Microsoft cloud subscriptions, such as Microsoft Azure and Microsoft 365. The free edition of Microsoft Entra ID is included with a subscription of a commercial online service such as Microsoft Azure, Microsoft Dynamics 365, Microsoft Intune, Microsoft Power Platform, and others in countries where they are available for sale.	Seat	Standalone · Free
Microsoft Entra ID P1	USD 7 / month with annual commitment Originally starting from $7.00 now starting from $7.00 $7.00 user/month, paid yearly (annual commitment)	Seat · user	Standalone · Starting at
Microsoft Entra ID P2	USD 10 / month with annual commitment Originally starting from $10.00 now starting from $10.00 $10.00 user/month, paid yearly (annual commitment)	Seat · user	Standalone · Starting at
Microsoft Entra Suite Highlighted	USD 12 / month with annual commitment Originally starting from $12.00 now starting from $12.00 $12.00 user/month, paid yearly (annual commitment)	Seat · user	Bundle · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Amazon Cognito

Lite

Plan card Free tier: 10,000 MAU

Included
Plan card Password authentication: Included
Plan card Social identity providers: Included

Essentials

Plan card Free tier: 10,000 MAU

Included
Plan card Managed login: Included
Plan card Passwordless authentication: Included

Plus

Plan card Advanced security features: Included
Plan card Threat protection: Included
Plan card Higher-security user pools: Included

Microsoft Entra ID

Microsoft Entra ID Free

Microsoft Entra ID Multifactor authentication: Included
Microsoft Entra ID Unlimited SSO: Included
Microsoft Entra ID Basic reports: Included
Microsoft Entra ID Self-service password change for cloud users: Included
Microsoft Entra ID Manage users and groups in the cloud: Included
Microsoft Entra ID Directory sync: Included

Microsoft Entra ID P1

Highlights Availability: Included

Microsoft Entra ID P2

Highlights Availability: Included

Microsoft Entra Suite

Highlights Combined identity and network access: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Amazon Cognito

August 27, 2026
Official pricing page
- Lite: USD 0.0055 monthly
- Essentials: USD 0.015 monthly
- Plus: USD 0.02 monthly

Microsoft Entra ID

September 21, 2026
Official pricing page
- Microsoft Entra ID Free: Free
- Microsoft Entra ID P1: USD 7 / month with annual commitment
- Microsoft Entra ID P2: USD 10 / month with annual commitment
- Microsoft Entra Suite: USD 12 / month with annual commitment
August 27, 2026
Official pricing page
- Microsoft Entra ID Free: Free
- Microsoft Entra ID P1: USD 7 / month with annual commitment
- Microsoft Entra ID P2: USD 10 / month with annual commitment
- Microsoft Entra Suite: USD 12 / month with annual commitment
August 27, 2026
Official pricing page
- Microsoft Entra ID P1: USD 7 monthly
- Microsoft Entra ID P2: USD 10 monthly