Amazon Cognito vs Auth0

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Amazon Cognito

See full pricing history

USD · US · source: aws.amazon.com

Plan	Pricing	Charged by	Offer type
Lite	USD 0.0055 monthly $0.0055 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Essentials	USD 0.015 monthly $0.015 per monthly active user after the 10,000-MAU free tier	Usage · per monthly active user	Standalone · Usage based
Plus	USD 0.02 monthly $0.020 per monthly active user	Usage · per monthly active user	Standalone · Usage based

Auth0

See full pricing history

USD · US · source: auth0.com

Plan	Pricing	Charged by	Offer type
Free	Free Free forever	Flat · per month	Standalone · Free
Essentials	USD 35 monthly $35/month for up to 500 monthly active users	Flat · per month	Standalone · Fixed
Professional Highlighted	USD 240 monthly $240/month for up to 500 monthly active users	Flat · per month	Standalone · Fixed
Enterprise	Contact sales Custom pricing; contact sales	Flat · per month	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Amazon Cognito

Lite

Plan card Free tier: 10,000 MAU

Included
Plan card Password authentication: Included
Plan card Social identity providers: Included

Essentials

Plan card Free tier: 10,000 MAU

Included
Plan card Managed login: Included
Plan card Passwordless authentication: Included

Plus

Plan card Advanced security features: Included
Plan card Threat protection: Included
Plan card Higher-security user pools: Included

Auth0

Free

Plan card Monthly active users: 25,000

Included
Plan card Organizations: 5

Included
Plan card Passwordless authentication: Included

Essentials

Plan card Monthly active users: 500

Included
Plan card Organizations: 10

Included
Plan card Pro MFA: Included

Professional

Plan card Monthly active users: 500

Included
Plan card Enterprise MFA: Included
Plan card Enhanced attack protection: Included

Enterprise

Plan card Custom user and SSO tiers: Included
Plan card 99.99% SLA: Included
Plan card Enterprise administration and support: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Amazon Cognito

August 27, 2026 Source
- Lite: USD 0.0055 monthly
- Essentials: USD 0.015 monthly
- Plus: USD 0.02 monthly

Auth0

August 27, 2026 Source
- Free: Free
- Essentials: USD 35 monthly
- Professional: USD 240 monthly
- Enterprise: Contact sales